The Collaborative Enterprise - Campbell, Andrew; Goold, Michael
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In today's diversified companies, or those resulting from the boom in mergers, acquisitions, and alliances, synergy is touted as a great strategic advantage. But more often than not, it turns out to be a mirage, as managers haggle over turf and senior management lacks the skills or commitment to recognize, support, and sustain collaboration. In The Collaborative Enterprise, Andrew Campbell and Michael Goold offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate…mehr

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Produktbeschreibung
In today's diversified companies, or those resulting from the boom in mergers, acquisitions, and alliances, synergy is touted as a great strategic advantage. But more often than not, it turns out to be a mirage, as managers haggle over turf and senior management lacks the skills or commitment to recognize, support, and sustain collaboration. In The Collaborative Enterprise, Andrew Campbell and Michael Goold offer an incisive and highly practical approach to overcoming barriers to synergy, evaluating opportunities within and outside the company, establishing appropriate roles for corporate headquarters and business units and fostering a commitment to collaboration at all levels of the organization.
Autorenporträt
Andrew Campbell and Michael Goold, the world's foremost authorities on multi-business strategy, are co-directors of the Ashridge Strategic Management Centre, a London-based think tank and consulting company. Their books include Corporate-Level Strategy, Strategies and Styles, Managing the Multibusiness Company, and Breakup!