In this book, RIchard Butsch focuses on the representation of audiences in a wide range of discourses through the twentieth century. He identifies three motifs: bad audiences depicted as crowds or isolated individuals, and good audiences as publics. All three are measured against the standard of citizenship, revealing an on-going preoccupation with the political significance of audiences in these discourses.
In this book, RIchard Butsch focuses on the representation of audiences in a wide range of discourses through the twentieth century. He identifies three motifs: bad audiences depicted as crowds or isolated individuals, and good audiences as publics. All three are measured against the standard of citizenship, revealing an on-going preoccupation with the political significance of audiences in these discourses.
Richard Butsch is Professor of Sociology, American Studies, and Film and Media Studies at Rider University. His Making of American Audiences (2000) was awarded the International Communication Association Best Book Award and the American Culture Association Cawelti Book Prize.
Inhaltsangabe
Introduction: The Politics of Audiences in America I. Crowds 1. Theater Audiences, Crowds and Publics 2. From Crowds to Masses: Movies, Radio and Advertising II.Publics 3. From Cultivated Individual to Public Citizen 4. Broadcast Publics III. Individuals 5. Mass Media, Mass Man 6. Media Effects and Passive Audiences 7. Boob Tube, Fans and Addicts: Pathological Audiences IV. Epilogue
Introduction: The Politics of Audiences in America I. Crowds 1. Theater Audiences, Crowds and Publics 2. From Crowds to Masses: Movies, Radio and Advertising II.Publics 3. From Cultivated Individual to Public Citizen 4. Broadcast Publics III. Individuals 5. Mass Media, Mass Man 6. Media Effects and Passive Audiences 7. Boob Tube, Fans and Addicts: Pathological Audiences IV. Epilogue
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