Tim Leberecht

The Business Romantic

Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

• Gebundenes Buch

Produktbeschreibung

Wie können wir im Job Erfüllung finden, Großes bewirken und uns wirklich lebendig fühlen? Tim Leberecht, einer der scharfsinnigsten Business-Vordenker, beschreibt einen fundamentalen Wertewandel in der Wirtschaft und gibt so überraschende wie zukunftsweisende Einsichten in die Gefühlswelt des Geschäftslebens.

Produktdetails

• Verlag: HarperCollins US
• Seitenzahl: 320
• Erscheinungstermin: 6. Januar 2015
• Englisch
• Abmessung: 236mm x 161mm x 32mm
• Gewicht: 469g
• ISBN-13: 9780062302519
• ISBN-10: 0062302515
• Artikelnr.: 40842756

Autorenporträt

Tim Leberecht is the chief marketing officer of NBBJ, a global design and architecture firm that helps organizations such as Amazon, the Bill & Melinda Gates Foundation, Boeing, Microsoft, Samsung, Starbucks, and Tencent create meaningful experiences. He is the former chief marketing officer of Frog Design, a product-innovation and strategy firm acclaimed for its work with Apple and many other Fortune 500 brands. His writing has appeared in publications such as Fast Company, Forbes, Fortune, and Wired. He has spoken at such venues as TEDGlobal, the Economist Big Rethink, DLD, the Silicon Valley CEO Summit, and the World Economic Forum. His TED Talk "3 Ways to (Usefully) Lose Control of Your Brand" has been viewed by almost a million people to date. He was born and raised in Germany, and lives in San Francisco with his wife and daughter.

Rezensionen

"Every hard, calculating member of the executive team can benefit from this book's unabashedly soft, humanistic approach to unlocking the potential in organizations-because at the end of the day, enabling the humans in one's organization is the only way to unlock the romantic quest for better businesses." JOHN MAEDA, Partner, Kleiner Perkins Caufield & Byers and author of The Laws of Simplicity and Redesigning Leadership