A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to create, develop, and manage a successful company--in good times and bad--in the most fiercely competitive business in the world.
A leading expert on the global software industry reveals the inner working of software giants like IBM, Microsoft, and Netscape, and shows what it takes to create, develop, and manage a successful company--in good times and bad--in the most fiercely competitive business in the world.
Contents Acknowledgments Preface 1: The Business of Software: A Personal View 2: Strategy for Software Companies: What to Think About 3: Services, Products, and More Services: How Software Became a Business 4: Best Practices in Software Development: Beyond the Software Factory 5: Software Entrepreneurship: Essential Elements of a Successful Start-up 6: Start-up Case Studies: Software Products, Services, and Hybrid Solutions 7: Conclusion: The "Ideal" Versus "Realistic" Software Business Appendix Notes Index
Contents Acknowledgments Preface 1: The Business of Software: A Personal View 2: Strategy for Software Companies: What to Think About 3: Services, Products, and More Services: How Software Became a Business 4: Best Practices in Software Development: Beyond the Software Factory 5: Software Entrepreneurship: Essential Elements of a Successful Start-up 6: Start-up Case Studies: Software Products, Services, and Hybrid Solutions 7: Conclusion: The "Ideal" Versus "Realistic" Software Business Appendix Notes Index
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