The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise,…mehr
The Business of Media provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: - uses two conceptual models to understand the media: the market model and public sphere model; - focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; - offers clear, concise, jargon-free writing accessible to students without an economics background. This book will provide an invaluable guide to the changing media landscape.
David Croteau taught about the sociology of media as an Associate Professor (retired) in the Department of Sociology and Anthropology at Virginia Commonwealth University. He is the author of Politics and the Class Divide: Working People and the Middle-Class Left and co-author, with William Hoynes, of Experience Sociology.
Inhaltsangabe
Introduction: The New Media Industry and an Old Dilemma Part I. Profits and the Public Interest: Theoretical and Historical Context 1. Media, Markets, and the Public Sphere The Market Model The Public Sphere Model Why Media Are Different From Other Industries The Tradition of Civic Responsibility The Public Interest Conflicting Logics 2. The Rise and (De)Regulation of the Media Industry The Changing Business of Media and Regulation: The Case of ABC and Disney The Growth of Media The Evolution of Media Media Policy and the Public Interest Part II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates 3. The New Media Giants: Changing Industry Structure Making Sense of Mergers Structural Trends in the Media Industry Interpreting Structural Changes 4. Strategies of the New Media Giants The Case of Titanic Strategies of the New Media Giants Beyond Market Strategies: The Spector of Monopolies Conclusion Part III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere 5. How Business Strategy Shapes Media Content Considering the Public Interest Homogenization and Imitation Trivialization and Sensationalism Media Constraint I: Commercial Interests Media Constraint II: Censorship and Conflicts of Interest Conclusion 6. How the Media Business Influences Society Social Influences Political Influence The Special Role of News Media Conclusion 7. Choosing the Future: Citizens, Policy, and the Public Interest Regulatory Policy and the Public Interest Media and Public Policy Public Policy and Public Broadcasting Journalism as a Profession Citizen Activism and Alternative Media The Limits of Media, The Importance of Media Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education Notes
Introduction: The New Media Industry and an Old Dilemma Part I. Profits and the Public Interest: Theoretical and Historical Context 1. Media, Markets, and the Public Sphere The Market Model The Public Sphere Model Why Media Are Different From Other Industries The Tradition of Civic Responsibility The Public Interest Conflicting Logics 2. The Rise and (De)Regulation of the Media Industry The Changing Business of Media and Regulation: The Case of ABC and Disney The Growth of Media The Evolution of Media Media Policy and the Public Interest Part II. Industry Structure and Corporate Strategy: Explaining the Rise of Media Conglomerates 3. The New Media Giants: Changing Industry Structure Making Sense of Mergers Structural Trends in the Media Industry Interpreting Structural Changes 4. Strategies of the New Media Giants The Case of Titanic Strategies of the New Media Giants Beyond Market Strategies: The Spector of Monopolies Conclusion Part III. Neglecting the Public Interest: Media Conglomerates and the Public Sphere 5. How Business Strategy Shapes Media Content Considering the Public Interest Homogenization and Imitation Trivialization and Sensationalism Media Constraint I: Commercial Interests Media Constraint II: Censorship and Conflicts of Interest Conclusion 6. How the Media Business Influences Society Social Influences Political Influence The Special Role of News Media Conclusion 7. Choosing the Future: Citizens, Policy, and the Public Interest Regulatory Policy and the Public Interest Media and Public Policy Public Policy and Public Broadcasting Journalism as a Profession Citizen Activism and Alternative Media The Limits of Media, The Importance of Media Appendix: Select Online Resources for Studying the Media Industry, Media Policy, and Media Education Notes
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