Brian Moeran

The Business of Ethnography

Strategic Exchanges, People and Organizations

• Broschiertes Buch

Produktbeschreibung

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. Moeran's fieldwork, rooted in participant-observation of business life in communities and corporations, leads him to an original theory of how business operates. Culture is not all-powerful, Moeran shows. Instead, social structures strongly influence behavior. At the heart of this analysis is a firm belief in fieldwork and ethnography--terms much bandied about in business, management and cultural studies, but rarely undertaken in depth. "The Business of Ethnography" is a clarion call for anthropologists to rethink their discipline beyond traditional fieldwork sites.

Produktdetails

• Verlag: Bloomsbury Academic
• Seitenzahl: 238
• Erscheinungstermin: 1. Februar 2005
• Englisch
• Abmessung: 232mm x 158mm x 13mm
• Gewicht: 367g
• ISBN-13: 9781845201951
• ISBN-10: 1845201957
• Artikelnr.: 21934403

Autorenporträt

Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.

Inhaltsangabe

Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2
Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions
5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of
Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business
of Ethnography