Martin De Saulles

The Business of Data

Commercial Opportunities and Social Challenges in a World Fuelled by Data

• Gebundenes Buch

Produktbeschreibung

This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 118
• Erscheinungstermin: 10. Juli 2020
• Englisch
• Abmessung: 234mm x 156mm x 10mm
• Gewicht: 358g
• ISBN-13: 9781138385665
• ISBN-10: 1138385662
• Artikelnr.: 69944548

Autorenporträt

Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.

Inhaltsangabe

1 Introduction 2 Origins of Business Data 3 Data generation and use in the
21st century; The rise of the new data monopolies. 4 Emerging Business
Models of Data-Driven Companies 5 Challenges for policy and law makers;
Privacy in a world of data. 6 Pervasive Computing and Data Futures 7
Conclusion