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Your brand is vital to the success of your business. Without a strong and effective brand, your marketing will flounder and sales will be difficult, even impossible. If you truly want to succeed in business, it is vital that you get your brand right before you start out. However, what makes a successful brand? What mistakes and pitfalls are likely to trip you up along your entrepreneurial journey? The Branding Nightmare is a quick and simple guide to help you avoid the most common branding mistakes, enabling you to build a brand that attracts your ideal clients from the get-go. Whether you're…mehr

Produktbeschreibung
Your brand is vital to the success of your business. Without a strong and effective brand, your marketing will flounder and sales will be difficult, even impossible. If you truly want to succeed in business, it is vital that you get your brand right before you start out. However, what makes a successful brand? What mistakes and pitfalls are likely to trip you up along your entrepreneurial journey? The Branding Nightmare is a quick and simple guide to help you avoid the most common branding mistakes, enabling you to build a brand that attracts your ideal clients from the get-go. Whether you're just starting out in business or you've been established for a few years, this book will highlight common pitfalls, showing both how to avoid them and how to correct the mistakes you may have already made. The Branding Nightmare will teach you the basic principles of branding; what you need to do; what not to do; and how to attract your ideal clients with even greater ease.
Autorenporträt
Jae-Lex Linsey is an entrepreneur, international speaker and business growth trainer. Having learned through personal experience, he now coaches, teaches and mentors other business owners toward their own business success. At the core of Jae-Lex's teachings are his two unique branding formulae. Dead Brand Syndrome¿ highlights the four key areas where business owners frequently fail, in regard to their branding. The antidote to Dead Brand Syndrome¿ is Jae-Lex's branding success formula, known as Zest Your Brand¿ - a blend of five key steps a business owner must take to establish a successful and thriving brand. With these two unique branding formulae, Jae-Lex has been able to resurrect and establish his own brand, which had reached the point of failure; and he has been able to coach, mentor and guide other business owners toward business success.