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The Bottom of the Pyramid. A case study on marketing products and services

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Research Paper (postgraduate) from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: B-, University of Bedfordshire, language: English, abstract: This theory into project report is written on the topic of "Marketing Products or Services to the Bottom of Pyramid (BOP) Consumers". Main aim of this report is to explore that to how much extent different MNCs have managed to target BOP consumers with their pursued marketing strategies. It has been intended that the concept of BOP has been defined numerous times by different authors. It has been obse...