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The book is written with the view that it serves both individual and industrial houses interested in marketing of their goods and services in rural India. It tells about present trends and possible new horizon of marketing in rural India, for this knowledge about rural consumers, their taste, preference and behavioral is also provided.The books emphasize not only on theoretical knowledge but encourage its readers for practical apllicability of the concepts. This book serve as a solution to the the questions arising in ther minds of readers regarding rural consumers and marketing of products in rural India.