While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business.
While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business.
Darren E. Grem is Assistant Professor of History and Southern Studies at the University of Mississippi. A native of South Carolina and graduate of Furman University and the University of Georgia, Grem specializes in twentieth-century American history, with teaching and research interests in religious history, cultural history, and business history. He lives in Oxford, Mississippi.
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Acknowledgements Abbreviations Introduction PART I: How Big Businessmen Shaped Conservative Evangelicalism Chapter 1: Fundamentalist Fronts Chapter 2: Corporate Convictions Chapter 3: Corporate Crusades PART II: How Conservative Evangelicalism Became Big Business Chapter 4: Marketplace Missions Chapter 5: Culture Industries Chapter 6: Free Market Faith Conclusion Index
