The Birth of a Consumer Society - McKendrick, Neil; Brewer, John Of Cultural Hist; Plumb, Jh
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This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.

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Produktbeschreibung
This enormously influential book by three leading historians was a revolution in the understanding of commercialisation and the economy, entrepreneurship, innovation, and the consumer revolution.
Autorenporträt
Neil McKendrick is one of the best known historians in 18th century studies. He graduated with a 'starred' First in History at Cambridge in 1956. He was elected into a Research Fellowship at Christ's College in March 1958 and elected as Fellow, College Lecturer and Director of Studies in History at Gonville & Caius College in October 1958. He was appointed Chairman of the History Faculty in 1985 and Master of Caius in 1996. His classic work (with John Brewer and J.H.Plumb) is The Birth of a Consumer Society: the Commercialization of Eighteenth-Century England, newly available from EER in a second expanded edition.