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Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketinga combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and moreultimately, making more money, while spending less.

Produktbeschreibung
Reconnecting with such authors as Seth Godin from Guerrilla Marketing Handbook, The Father of Guerrilla Marketing, Jay Conrad Levinson, and co-author Jeannie Levinson, present fans and new guerrillas with the first book to deliver the best of Guerrilla Marketinga combination of the latest secrets, strategies, tactics, and tools from more than 25 top selling Guerrilla Marketing books. Learn how to reshape your approach to branding, advertising, social media, networking and moreultimately, making more money, while spending less.
Autorenporträt
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Rezensionen
When they write the history of marketing thought, Jay doesn't get a page... he gets his own chapter.
Seth Godin, author of Poke the Box

This book is the culmination of Guerrilla Marketing's huge footprint on the marketing landscape. Keep it on top of your desk-it will become your marketing bible.
?Jill Lublin, international speaker and author

For business survival in the 21st century, Guerrilla Marketing ranks right up there
with food, water, shelter ? and, of course, Internet access.
David Garfinkel, author of Advertising Headlines That Make You Rich

21 million entrepreneurs around the world, including me and most of my clients & friends, owe a debt of gratitude to Jay Conrad Levinson for his inspiring Guerrilla Marketing advice and mentoring.
Roger C. Parker,PublishedandProfitable