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ARE YOU A THOUGHT LEADER WITH SOMETHING TO TEACH OR AN OPERATOR WITH SOMETHING TO SELL? Whether yoüre a business leader, a thought leader, or an established professional, you want to make the biggest possible impact in your field ¿ and attract influential clients, customers, and followers to your side. Within these pages yoüll discover the secrets of establishing a strong brand in your public¿s mind; how to create compelling content in all formats; learn how Authority by Association exponentially increases your status; how to use books, speaking engagements, and publicity as tools for prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top - to - bottom strategy to elevate your persona above the competition. Yoüll also hear from leading thought leaders who reveal what methodologies helped them write their own success stories.