The Attraction Effect under Time and Justification Conditions - Pérez, Gabriel
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This study tests the possibility that, in some caseswhen conditions such as low time pressure andexpectations of future questioning are present, theattraction effect can be explained by a processingstrategy based on a large number of attributes. Fivestudies were conducted to test the hypotheses. TwoPilot studies were done to select productcategories, attribute values and to checkmethodology in Colombia. The main study consisted oftwo experiments. Experiment 1 was conducted toreplicate earlier studies on attraction effect andto demonstrate that the attraction effect is robustacross cultures.…mehr

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Produktbeschreibung
This study tests the possibility that, in some caseswhen conditions such as low time pressure andexpectations of future questioning are present, theattraction effect can be explained by a processingstrategy based on a large number of attributes. Fivestudies were conducted to test the hypotheses. TwoPilot studies were done to select productcategories, attribute values and to checkmethodology in Colombia. The main study consisted oftwo experiments. Experiment 1 was conducted toreplicate earlier studies on attraction effect andto demonstrate that the attraction effect is robustacross cultures. Experiments 2, and 3 were conductedto examine how time pressure and justificationconditions may influence choice outcomes. Findingsgive support to the attraction effect in othercultural context.
Autorenporträt
Associate Professor Area of Marketing. Ph.D. in Management.Major in Marketing. A.B. Freeman School of Business, TulaneUniversity. M.A. in Management. A.B. Freeman School of Business,Tulane University. New Orleans, USA. MBA, Uniandes School ofManagement (UASM). B.A. in Psychology, Universidad Nacional.Bogotá, Colombia