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In this all-new edition, Advanced Solutions International's co-founders, Bob Alves and Don Robertson, share the latest insights they've gleaned from working with thousands of associations and non-profits around the world. This book has all the hands-on tools and best-practice tips you'll need to accurately assess your membership organization's current situation, develop a course of action, implement your strategy, and measure the results. In a time when everyone is thinking about digital transformation, the authors provide step-by-step advice to ensure you create an ongoing process - known as digital evolution - to ensure your association is well-positioned for any challenges ahead. Most importantly, they walk you through how to leverage your technology to create an environment in which you can learn from every interaction with your members/supporters and achieve continuous performance improvement.