Becky Sheetz-Runkle

The Art of War for Small Business

Defeat the Competition and Dominate the Market with the Masterful Strategies of Sun Tzu

• Broschiertes Buch

Produktbeschreibung

Sun Tzu's classic strategies are the perfect fit for equipping the small business to prevail over their larger competitors.

Produktdetails

• Verlag: AMACOM
• Seitenzahl: 242
• Erscheinungstermin: 21. Dezember 2018
• Englisch
• Abmessung: 229mm x 152mm x 15mm
• Gewicht: 399g
• ISBN-13: 9780814433812
• ISBN-10: 0814433812
• Artikelnr.: 40115564

Autorenporträt

BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.

Inhaltsangabe

CONTENTS
Acknowledgmentsix
Introduction1
PART 1--SEIZE THE ADVANTAGE WITH SUN TZU
1.About Sun Tzu and The Art of War9
2.The Power of Applying The Art of War
for Small Business13
PART 2--UNDERSTANDING: ESSENTIAL SUN TZU
3.Understand Yourself27
4.Understand the Enemy47
5.Understand the Market59
6.Sun Tzu for Customers and Business Alliances73
PART 3--PRINCIPLES FOR THE BATTLEFIELD
7.Embody the General89
8.Perseverance103
9.Focus 113
10.Unity125
PART 4--ADVANCED SUN TZU:
STRATEGY FOR YOUR SMALL BUSINESS
11.Maneuvering 139
12.Adaptation153
13.Spirit163
14.Deception177
15.Sun Tzu and the Future of Your Business197
Appendix: Key Sun Tzu Passages for Small Business203
Notes207
Bibliography215
Index219