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WELL-CONNECTED AUTHOR: With a background in media (Wired magazine), deep connections into Silicon Valley, as well as stints at CBS and eBay, Couch is the Vice President, Product Design for Hulu and will be drawing on his vast networks for support as he markets his book. TRENDING TOPIC: Designing your life and sparking your creativity are trending topics that Couch is ideally positioned to address as he's done exactly that in both his professional and creative life to great success. BEAUTIFUL BOOK: In keeping with the book's theme, this is designed as a beautiful gift book that will stand out in its category (paperback with flaps and two-colour ink in the interior). KEY MARKETING POINTS - National PR & podcast campaign - Planning to work with Worthy Marketing Group who have worked with Brené Brown, Gretchen Rubin and Jonathan Fields - Physical ARCs