The Anatomy of Persuasion - Aubuchon, Norbert
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Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says 'No!' and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process.

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Produktbeschreibung
Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says 'No!' and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process.
Autorenporträt
NORBERT AUBUCHON is creator of the unique seminar-workshop, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates.