Bill Franks

The Analytics Revolution

How to Improve Your Business by Making Analytics Operational in the Big Data Era

• Gebundenes Buch

Produktbeschreibung

Lead your organization into the industrial revolution of analytics with The Analytics Revolution

The topics of big data and analytics continue to be among the most discussed and pursued in the business world today. While a decade ago many people still questioned whether or not data and analytics would help improve their businesses, today virtually no one questions the value that analytics brings to the table. The Analytics Revolution focuses on how this evolution has come to pass and explores the next wave of evolution that is underway. Making analytics operational involves automating and embedding analytics directly into business processes and allowing the analytics to prescribe and make decisions. It is already occurring all around us whether we know it or not.

The Analytics Revolution delves into the requirements for laying a solid technical and organizational foundation that is capable of supporting operational analytics at scale, and covers factors to consider if an organization is to succeed in making analytics operational. Along the way, you ll learn how changes in technology and the business environment have led to the necessity of both incorporating big data into analytic processes and making them operational. The book cuts straight through the considerable marketplace hype and focuses on what is really important. The book includes:

An overview of what operational analytics are and what trends lead us to them
Tips on structuring technology infrastructure and analytics organizations to succeed
A discussion of how to change corporate culture to enable both faster discovery of important new analytics and quicker implementation cycles of what is discovered
Guidance on how to justify, implement, and govern operational analytics
The Analytics Revolution gives you everything you need to implement operational analytic processes with big data.

Produktdetails

• Verlag: Wiley & Sons
• 1. Auflage
• Seitenzahl: 304
• Erscheinungstermin: 29. September 2014
• Englisch
• Abmessung: 236mm x 156mm x 30mm
• Gewicht: 504g
• ISBN-13: 9781118873670
• ISBN-10: 111887367X
• Artikelnr.: 40701805

Autorenporträt

BILL FRANKS is the Chief Analytics Officer for Teradata, where he provides insight on trends in the analytics and big data space and helps clients understand how to use them to improve their business. His expertise is in translating complex analytics into terms that business users can understand. Franks is the author of Taming the Big Data Tidal Wave (Wiley, 2012), which was listed on Tom Peters' 2014 list of "Must Read" books. He is also a faculty member of the International Institute for Analytics.

Inhaltsangabe

Foreword xi Preface xv Acknowledgments xxv PART I The Revolution Has Begun
1 Chapter 1 Understanding Operational Analytics 3 Defining Operational
Analytics 4 Welcome to Analytics 3.0 10 How Analytics Are Changing Business
20 Putting Operational Analytics in Perspective 26 Wrap-Up 30 Notes 31
Chapter 2 More Data . . . More Data . . . Big Data! 33 Cutting through the
Hype 33 Preparing for Big Data 39 Putting Big Data in Context 48 Wrap-Up 58
Notes 59 Chapter 3 Operational Analytics in Action 61 Improving Customer
Experiences 62 Time Is of the Essence 68 Making Us Safer 71 Increasing
Operational Efficiency 74 Improving Our Lives in the Future 77 Finding
Unexpected Value in Data 79 Wrap-Up 83 Notes 84 PART II Laying the
Foundation 87 Chapter 4 Want Budget? Build the Business Case! 89 Setting
the Priorities 89 Choosing the Right Decision Criteria 93 Business Case
Framework to Consider 101 Tips for Creating a Winning Business Case 108
Wrap-Up 115 Notes 116 Chapter 5 Creating an Analytic Platform 117 Planning
118 Building 123 Using 140 Wrap-Up 143 Notes 145 Chapter 6 Governance and
Privacy 147 Setting the Stage for Governance 148 Deciding Where Analytics
Happen 154 Governing Operational Analytics 158 Privacy 165 Wrap-Up 172
Notes 173 PART III Making Analytics Operational 175 Chapter 7 The Analytics
177 Creating Operational Analytics Processes 177 Expanding into New
Analytics Disciplines 181 Focusing Analytics Efforts 187 Comparing
Analytics Approaches 193 Lessons from the Past 198 Wrap-Up 204 Notes 205
Chapter 8 The Analytics Organization 207 A Major Shift Has Occurred 207
Staffing 209 Organizing 218 Succeeding 225 Wrap-Up 234 Notes 235 Chapter 9
The Analytics Culture 237 Instilling the Proper Mind-set 237 Implementing
Effective Policies 245 Facilitating Success 250 Enabling and Handling the
Right Failures 256 Wrap-Up 261 Notes 262 Conclusion Join the Revolution!
263 About the Author 267 Index 269