Olaf Swantee, Stuart Jackson

The 4g Mobile Revolution

Creation, Innovation and Transformation at Ee

• Broschiertes Buch

Produktbeschreibung

Be inspired to lead revolutionary change through the inside story of one of the most successful business transformations in recent history.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 6039
• Seitenzahl: 216
• Erscheinungstermin: 30. August 2016
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 329g
• ISBN-13: 9780749479398
• ISBN-10: 0749479396
• Artikelnr.: 44828053

Autorenporträt

Olaf Swantee was most recently the CEO of EE, a communications company in the UK. He had previously worked at Hewlett-Packard, Compaq, and Digital Entertainment in both Europe and the United States. Stuart Jackson is a corporate communications expert and Vice President of Communications at Nissan Europe.

Inhaltsangabe

• • Chapter - 01: Inspiration, inventors and innovation
  • Chapter - 02: Sleeping with the enemy
  • Chapter - 03: A new team to deliver
  • Chapter - 04: An audacious plan
  • Chapter - 05: A step change in performance
  • Chapter - 06: Building a new brand for Britain
  • Chapter - 07: Announcing EE
  • Chapter - 08: The challenge of momentum
  • Chapter - 09: Supercharging sales
  • Chapter - 10: The £12.5 billion business
  • Chapter - 11: The culmination of the joint venture

Rezensionen

"EE was one of biggest brand launches of the past five years. Olaf and Stuart, central characters in its success, narrate the story with aplomb. This is a candid and highly readable account of an ambitious project, offering valuable learnings for marketers, communicators and business leaders alike. The EE campaign exemplifies vision, rigorous focus and adept execution." Danny Rogers - Editor in Chief, PR Week and author of 'Campaigns that Shook the World'