Telling Your Story, Building Your Brand: A Personal and Professional Playbook - Wong, Henry
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Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing, Telling Your Story inspires readers and helps them bring their own brands to life.

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Produktbeschreibung
Offers more than just the theory behind personal brands. Taking an in-depth approach, this book delves into such areas as understanding the personal brand, steps to creating one, as well as taking your brand to market. Part step-by-step guide, part story-sharing, Telling Your Story inspires readers and helps them bring their own brands to life.
Autorenporträt
Henry Wong is a speaker, brand strategist, creative director, writer, designer and other things that fill his business card. He is the President and Brand Strategist of Vyoo, a branding and content company based in Toronto, Canada. He has guided small upstarts and SMEs to 500 level companies. His roots span over 25 years of senior positions in the advertising industry including being Sr. VP. Creative Director for global ad agency, Saatchi & Saatchi. In addition to applying his award-winning mind to such clients as Toyota, J&J and Procter & Gamble, Henry has assisted start-ups and mid-tier companies build their market presence. And through his branding methods, he has helped organizations and people in business, entertainment, and politics.