LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES! The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what "Telecom Management Crash Course" is all…mehr
LEARN HOW YOUR TELECOM BUSINESS CAN PROSPER EVEN IN TOUGH ECONOMIC TIMES! The bubble has burst! The period of effortless, double-digit growth and skyrocking capitalization for telecom carriers is over. With many carriers struggling and stocks falling, the telecom industry has become more unforgiving, competitive, and cut-throat than ever. The market's long-term potential is still enormous, but success now requires a sharp business and technology savvy management team--and adherence to sound, hardheaded business management principles. That's what "Telecom Management Crash Course" is all about--it takes a functional business look at the fundamentals of successfully running a hardware manufacturing company, software development firm, and service provider. A TRUE TELECOM TEXT FOR OUR TIME! In "Telecom Management Crash Course," P.J. Louis, a top industry advisor and author of the wildly popular "M-Commerce Crash Course" shows telecom servers how to efficiently manage the technology advantages and back-end operations to survive--and prosper--in this challenging economic climate. He covers the business of telecom--everything from the various types of telecom companies to developing a product that the market can really use. Invaluable to executives, managers, and decision-makers at telecom carriers of all sizes, this much-needed resource is a veritable executive summary of how (and how not) to run a telecom business--and includes advice, tricks-of-the-trade, solutions, factual information, and strategies that can keep your busines afloat while others are sinking. LOOK INSIDE TO LEARN: * The best organizational structures * Sales and marketing fundamentals * How to evaluate themarketplace and the financial value of products and services * The most effective management styles * How to integrate technological and business objectives * How to develop and implement market-driven strategy * What you need to know about state and federal regulatory considerations * How globalization affects every carrier * Manufacturing and outsourcing techniques.
P.J. Louis is currently, Vice President of Product Management for a wireless equipment manufacturer. Mr. Louis is a 20 plus year telecommunications professional, a veteran of the old "Bell System." Mr. Louis began his career as a lead electrical engineer (communications & control) for Stone & Webster Engineering within its Radiological Emergency Task Force. Mr. Louis was former chief of staff for network engineering for NYNEX Corporation, New York Telephone; a senior manager for Bell Communications Research, and is a subject-matter-expert on network interconnection. Mr. Louis has held a number of key wireless standards committee chairmanship positions within the ANSI accredited Telecommunications Industry Association (TIA) and was also Director of Technology for NextWave Wireless. A senior member of the Institute of Electrical and Electronics Engineers (IEEE) and a former officer of the IEEEs Communications Society NY Section, he is also a member of the Association of Old Crows and the Radio Club of America. Mr. Louis was a member of the editorial advisory board for Cellular Marketing Magazine; has authored numerous articles on networking for Cellular Networking Perspectives and is the author of Telecommunications Internetworking and M-Commerce Crash Course, published by McGraw-Hill.
Inhaltsangabe
Preface Introduction Acknowledgments CHAPTER 1: WHAT IS A TELECOMMUNICATIONS COMPANY? Makers of Hardware Makers of Software Providers of Service to the Hardware and Software Companies Intellectual Property Providers of Service to the User Wireline Telephone Companies Cellular (Wireless) Carrier Personal Communications Services (PCS) Comapnies/Carriers Paging Systems Satellites Cable Television Networks Internet Providing Service to Users (Selling Retail Telecommunications Services) Providers of Service to Other Providers of Service Perspective: Supplier and Customer Why is the Carrier-Vendor Relationship Important? Interdependency The Culture Telecommunications Professional and Telecommunications Manager Summary CHAPTER 2: ORGANIZATIONAL STRUCTURES Classic Organizational Structure Decision-Control Process and Organizational Structure Centralized Decision Making Decentralized Decision Making What is the Model to Follow for Telecommunications Companies? Service Provider Decentralization Gone Wrong Optimizing the Organizational Structure Summary CHAPTER 3: THE TELECOMMUNICATIONS SERVICE PROVIDER Basic Organizational Functions Wireless Telecommunications Carrier Organizational Functions Wireless Carrier Organizational Functions Internet Service Provider Organizational Functions Carrier Organizational Structures Vertical and Flat Organizational Structures Departmentation Product Departmentation Functional Departmentation Balancing Financial Objectives and Organizational Needs Senior Management General Counsel and Vice President of Legislative/Regulatory Legislative Regulatory Area Legal Group Vice President of Public Relations Example of Public Relations Public Relations--Perception is Reality Chief Technical Officer--Technology and Operations Network Planning and Engineering Strategic Network Planning Network OperationsChief Financial Officer Vice President of Information Technology (IT) Vice President of Finance/Comptroller Vice President of Sales and Marketing Chief Operating Officer (COO)Vice President of Human Resources and Administration Economic Downturn and the Role of HRA Employee Benefits--Promoting the Company Fiscal Accountability Summary CHAPTER 4: THE TELECOMMUNICATIONS VENDOR--HARDWARE, SOFTWARE, AND SERVICES Outsourcing Multitude of Vendor Types--Impact on Organizational Structure Basic Organizational Functions Organizing the Vendor Departmentation Product Departmentation Product Departmentation Diversification and Market Response Vendor Organizations Senior Management Product Lines The Process of Creation The Creative Process--Organized Creation and Creative Management The Creative Process--Product Management Example of Product Management Process Product Management: Mediation, Facilitation, Coordination--Hitting the Mark Product Definition The Four Ps Product Life Cycle Contract Signing Vendor Organization Requirements Summary CHAPTER 5: STRATEGY, TACTICS, AND SHARED VALUES Strategic Planning Market Segment and Size Value: The Story Value: The Product's/Service's Intrinsic Value Value: The Value Proposition Distribution Distribution: Sales Distribution: Marketing the Product Distribution: Warehousing and Delivering the Product Scope and Scale of Execution Tactical Planning Binding Strategy and Tactics: The Vision Where Do Vision, Strategy, and Tactics Lead the Company? Summary CHAPTER 6: MARKET FOCUS--UNDERSTANDING THE TELECOMMUNICATIONS MARKET Retail Telecommunications Services Marketplace Residential Business Government Wholesale Telecommunications Marketplace Types of Wholesale Services Market Focus Market Segmentation Steps in Segmentation Identify Potential Segments Select Segments Test for Strategic Relevance Measurability Market Driven versus Sales Driven Summary CHAPTER 7: DEVELOPING MARKET DRIVEN STRATEGIES--HOW? Adaptive Planning--Organizing Management Thought Processes Assessment Strategic Analysis Decision Making Implementation--The Final Phase Implementation--The Customer View Implementation--The Complete View Resetting the Strategy Summary
Preface Introduction Acknowledgments CHAPTER 1: WHAT IS A TELECOMMUNICATIONS COMPANY? Makers of Hardware Makers of Software Providers of Service to the Hardware and Software Companies Intellectual Property Providers of Service to the User Wireline Telephone Companies Cellular (Wireless) Carrier Personal Communications Services (PCS) Comapnies/Carriers Paging Systems Satellites Cable Television Networks Internet Providing Service to Users (Selling Retail Telecommunications Services) Providers of Service to Other Providers of Service Perspective: Supplier and Customer Why is the Carrier-Vendor Relationship Important? Interdependency The Culture Telecommunications Professional and Telecommunications Manager Summary CHAPTER 2: ORGANIZATIONAL STRUCTURES Classic Organizational Structure Decision-Control Process and Organizational Structure Centralized Decision Making Decentralized Decision Making What is the Model to Follow for Telecommunications Companies? Service Provider Decentralization Gone Wrong Optimizing the Organizational Structure Summary CHAPTER 3: THE TELECOMMUNICATIONS SERVICE PROVIDER Basic Organizational Functions Wireless Telecommunications Carrier Organizational Functions Wireless Carrier Organizational Functions Internet Service Provider Organizational Functions Carrier Organizational Structures Vertical and Flat Organizational Structures Departmentation Product Departmentation Functional Departmentation Balancing Financial Objectives and Organizational Needs Senior Management General Counsel and Vice President of Legislative/Regulatory Legislative Regulatory Area Legal Group Vice President of Public Relations Example of Public Relations Public Relations--Perception is Reality Chief Technical Officer--Technology and Operations Network Planning and Engineering Strategic Network Planning Network OperationsChief Financial Officer Vice President of Information Technology (IT) Vice President of Finance/Comptroller Vice President of Sales and Marketing Chief Operating Officer (COO)Vice President of Human Resources and Administration Economic Downturn and the Role of HRA Employee Benefits--Promoting the Company Fiscal Accountability Summary CHAPTER 4: THE TELECOMMUNICATIONS VENDOR--HARDWARE, SOFTWARE, AND SERVICES Outsourcing Multitude of Vendor Types--Impact on Organizational Structure Basic Organizational Functions Organizing the Vendor Departmentation Product Departmentation Product Departmentation Diversification and Market Response Vendor Organizations Senior Management Product Lines The Process of Creation The Creative Process--Organized Creation and Creative Management The Creative Process--Product Management Example of Product Management Process Product Management: Mediation, Facilitation, Coordination--Hitting the Mark Product Definition The Four Ps Product Life Cycle Contract Signing Vendor Organization Requirements Summary CHAPTER 5: STRATEGY, TACTICS, AND SHARED VALUES Strategic Planning Market Segment and Size Value: The Story Value: The Product's/Service's Intrinsic Value Value: The Value Proposition Distribution Distribution: Sales Distribution: Marketing the Product Distribution: Warehousing and Delivering the Product Scope and Scale of Execution Tactical Planning Binding Strategy and Tactics: The Vision Where Do Vision, Strategy, and Tactics Lead the Company? Summary CHAPTER 6: MARKET FOCUS--UNDERSTANDING THE TELECOMMUNICATIONS MARKET Retail Telecommunications Services Marketplace Residential Business Government Wholesale Telecommunications Marketplace Types of Wholesale Services Market Focus Market Segmentation Steps in Segmentation Identify Potential Segments Select Segments Test for Strategic Relevance Measurability Market Driven versus Sales Driven Summary CHAPTER 7: DEVELOPING MARKET DRIVEN STRATEGIES--HOW? Adaptive Planning--Organizing Management Thought Processes Assessment Strategic Analysis Decision Making Implementation--The Final Phase Implementation--The Customer View Implementation--The Complete View Resetting the Strategy Summary
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