Teaching and Program Variations in International Business - Kaynak, Erdener; Schermerhorn, John R
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To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. This informative guide draws on the practical experience of several highly respected international business programs, as well as research into students' perceptions of their university experiences. This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students' expectations of the university. In addition, it offers…mehr

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Produktbeschreibung
To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. This informative guide draws on the practical experience of several highly respected international business programs, as well as research into students' perceptions of their university experiences. This book covers many aspects of designing an international business curriculum, from the most effective ways to organize international fieldwork to the differences between foreign and domestic students' expectations of the university. In addition, it offers solid information on encouraging cross-cultural awareness and cooperation. Any university can teach the facts of international business. Only the best-prepared can teach the truths. Teaching and Program Variations in International Business can help you build a curriculum to teach your students the truths of working in and with a different culture.
Autorenporträt
Erdener Kaynak (Author) , John R Schermerhorn, Jr (Author)