TD at Work, Issue 1415: Marketing Your Career Brand - Carroll, Michelle; De Back, Alan
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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs.

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In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customers—whether they are potential clients, a prospective employer, or your current employer—and how your brand will address those needs.