Taking a Bite Out of Crime - O'Keefe, Garrett J.; Rosenbaum, Dennis P.; Lavrakas, Paul J.
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This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.

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Produktbeschreibung
This accessibly written book presents a case study of a major United States initiative aimed at increasing public awareness of how citizens can protect themselves and others from crime. It examines the development and content of the 14-year long campaign and evaluates its impact on the public. The state-of-the-art data presented from this extensive survey on the public's perceptions, attitudes and behaviours with respect to crime leads to the authors providing excellent recommendations for future campaigns.
Autorenporträt
Paul J. Lavrakas, PhD, is a Senior Research Methodologist for Nielsen Media Research. Before joinging NMR in 2000, he was a Professor at Northwestern University (1978-1996) and Ohio State University (1996-2000), as well as the founding faculty director of the survey centers at both universities. He is the author of Telephone Survey Methods (2nd Edition, SAGE, 1993) and four other books covering election polling.