Syntactic study of trade names in 5 Francophone West African countries
Cocou André Datondji
Broschiertes Buch

Syntactic study of trade names in 5 Francophone West African countries

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Francophone West African countries use the French Language as their official means of communication in a multilingual environment of various local and foreign languages. From the time of colonization to independence, the French Language has been the one mostly used in official matters, including the wording of trade names. In contrast to this long dated and commonly recognized linguistic situation, more and more business, shop and workshop owners have been wording, since about the 1990s, their trade names with some kind of Anglophone syntactic structure with French words, French and English wo...