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The key to escaping the cycle of failure, disengagement, and regret. Every day we wake up determined to engage with life--to overcome work challenges, finish that novel, reach fitness goals, or repair a strained relationship. Despite our best intentions, we fall short. Why is it so hard to finish what we start? Are we doomed to a lifetime of regret? Reaching goals after repeated frustration starts with understanding the impulse known as the Swipe, a side effect of our high-tech culture. Based on a massive research database, and drawing on disciplines from neurobiology to business, Tracy Maylett and Tim Vandehey reveal a powerful psychological process that makes us disengage from what (or who) we care about most--often when we're heartbreakingly close to real breakthroughs. In Swipe, readers will learn how this mechanism works and recognize when they're caught on the "Hamster Wheel." They'll discover how to short-circuit the Swipe, reengage, and finally finish what they start.