Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.
Paul Randle is co-founder of the Sustainable Marketing Compass and CEO of Pickle Consulting Ltd based in Berkshire, UK. He has over 30 years of global marketing and digital transformation experience with organisations like BSI, Microsoft, Philips, AkzoNobel, VISA, Dentsu and Omnicom. He has spoken at events such as Google Think, written articles for The Guardian newspaper and is an assessor and sits on the advisory panel of the Sustainable Marketing, Media and Creative course offered by the Cambridge University Institute for Sustainability Leadership.
Inhaltsangabe
Chapter 00: Introduction; Section ONE: An introduction to sustainability; Chapter 01: Getting ready for the journey; Chapter 02: An introduction to sustainability; Chapter 03: Deciphering the world of sustainability; Chapter 04: Marketing and the environmentalist movement; Section TWO: The role of marketing; Chapter 05: The great acceleration and the golden era of marketing; Chapter 06: The sustainable impacts of marketing; Chapter 07: The role of marketing the 'engine of growth'?; Chapter 08: The mindset of marketing; Chapter 09: The current state of marketing; Chapter 10: The need for a new role for marketing; Section THREE: The tools for sustainable marketing; Chapter 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter 12: Embedding sustainability at the heart; Chapter 13: Strategic foundations; Chapter 14: Activation pillars; Section FOUR: Building sustainable marketing capability; Chapter 15: The sustainable data universe; Chapter 16: Capability development and the parallels to digital transformation; Chapter 17: Your personal resilience journey; Chapter 18: Call to action;
Chapter 00: Introduction; Section ONE: An introduction to sustainability; Chapter 01: Getting ready for the journey; Chapter 02: An introduction to sustainability; Chapter 03: Deciphering the world of sustainability; Chapter 04: Marketing and the environmentalist movement; Section TWO: The role of marketing; Chapter 05: The great acceleration and the golden era of marketing; Chapter 06: The sustainable impacts of marketing; Chapter 07: The role of marketing the 'engine of growth'?; Chapter 08: The mindset of marketing; Chapter 09: The current state of marketing; Chapter 10: The need for a new role for marketing; Section THREE: The tools for sustainable marketing; Chapter 11: The origins, objectives and introduction to the sustainable marketing compass; Chapter 12: Embedding sustainability at the heart; Chapter 13: Strategic foundations; Chapter 14: Activation pillars; Section FOUR: Building sustainable marketing capability; Chapter 15: The sustainable data universe; Chapter 16: Capability development and the parallels to digital transformation; Chapter 17: Your personal resilience journey; Chapter 18: Call to action;
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