Neil Richardson (UK Leeds Business School)

Broschiertes Buch

Sustainable Marketing Planning

Beschreibung

There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices.

Autor

Neil Richardson is the course director for postgraduate marketing programmes for Leeds Business School, UK. He has extensive experience as an academic and practitioner, including working with world-class companies in sales, marketing and customer services. He has published several books and academic articles on sustainable marketing.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 272
• Erscheinungstermin: 11. November 2019
• Englisch
• Abmessung: 246mm x 177mm x 22mm
• Gewicht: 506g
• ISBN-13: 9780367025212
• ISBN-10: 0367025213
• Artikelnr.: 58310313