Deepak Chhabra

Sustainable Marketing of Cultural and Heritage Tourism

• Gebundenes Buch

Produktbeschreibung

The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 14. Juni 2010
• Englisch
• Abmessung: 234mm x 155mm x 20mm
• Gewicht: 522g
• ISBN-13: 9780415777049
• ISBN-10: 0415777046
• Artikelnr.: 26487517

Autorenporträt

Deepak Chhabra

Inhaltsangabe

1. Marketing of Heritage Tourism 2. Setting a Sustainability Stage for
Heritage Tourism 3. Strategic Sustainable Heritage Tourism Marketing Model
4. Museums 5. Historic House Museums 6. Heritage Hotels 7. Festivals 8.
Heritage Merchandize 9. Future of Sustainable Marketing in Heritage
Tourism: Contemplation and Challenges