Andere Kunden interessierten sich auch für
![Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies]( "Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies")
Global vs. Local Marketing. An Analysis of the Usefulness for Global Companies18,95 €![Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage]( "Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage")
Authenticity, sustainability, and independence as a branding strategy for selling fermented functional food and beverage27,95 €![Marktpsychologische Effekte im Bereich Functional Food durch die Verwendung von Health Claims in der Lebensmittelwerbung]( "Marktpsychologische Effekte im Bereich Functional Food durch die Verwendung von Health Claims in der Lebensmittelwerbung")
Marktpsychologische Effekte im Bereich Functional Food durch die Verwendung von Health Claims in der Lebensmittelwerbung42,95 €![Marktanalyse eines Mikrostudios in Leipzig mit Schwerpunkt Functional Training. Chancen und Risiken]( "Marktanalyse eines Mikrostudios in Leipzig mit Schwerpunkt Functional Training. Chancen und Risiken")
Marktanalyse eines Mikrostudios in Leipzig mit Schwerpunkt Functional Training. Chancen und Risiken9,99 €![Functional food: health care or profitable business?]( "Functional food: health care or profitable business?")
Functional food: health care or profitable business?18,95 €![Marktanalyse und Marketingplanung für die Eröffnung eines Mikrostudio mit der Positionierung "e;Functional Training"e;]( "Marktanalyse und Marketingplanung für die Eröffnung eines Mikrostudio mit der Positionierung "e;Functional Training"e;")
Marktanalyse und Marketingplanung für die Eröffnung eines Mikrostudio mit der Positionierung "e;Functional Training"e;9,99 €![Marktanalyse für den Unternehmenstyp "e;Mikrostudio Functional Training"e;]( "Marktanalyse für den Unternehmenstyp "e;Mikrostudio Functional Training"e;")
Marktanalyse für den Unternehmenstyp "e;Mikrostudio Functional Training"e;9,99 €
![Marktanalyse und Marketingplanung für die Eröffnung eines Mikrostudio mit der Positionierung "e;Functional Training"e;](https://bilder.buecher.de/produkte/54/54223/54223294n.jpg "Marktanalyse und Marketingplanung für die Eröffnung eines Mikrostudio mit der Positionierung "e;Functional Training"e;")
![Marktanalyse für den Unternehmenstyp "e;Mikrostudio Functional Training"e;](https://bilder.buecher.de/produkte/53/53190/53190047n.jpg "Marktanalyse für den Unternehmenstyp "e;Mikrostudio Functional Training"e;")
Seminar paper from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Göteborg University, language: English, abstract: The aim of this essay is to describe and to discuss the implications of a functional orientation on product development and market communication. Therefore firstly, the definition as well as the reasons of the need of the implementation of functional orientation are shown. Secondly, the consequences and dangers of this approach on product development and market communication are presented and discussed.Further, the goal of the second part is to work out and describe the concepts of dematerialisation as well as functional orientation from a sustainable perspective. Therefore, the term 'dematerialisation' is definded and a brief general overview about the current situation is given. Secondly, this approach as well as the approach of functional orientation will be presented and discussed out of a sustainable perspective.Finally, the aim of the last elaboration is to work out the paradoxes between the theoretical approach of marketing, namely the foundations of marketing, and the concepts and values of a sustainable society. It will be conducted, what problems might appear when these two approaches are brought together. Therefore, first of all the theoretical foundations of marketing are named and described. Secondly, the concepts and values of a sustainable society are shown and discussed. After this, the problems which are occuring, when these two approaches are brought together, are presented.