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- Produkterinnerung
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You've just developed an amazing technological advancement. But can you explain it all to the average Joe? Your success might depend on it!
You've just developed an amazing technological advancement. But can you explain it all to the average Joe? Your success might depend on it!
Produktdetails
- Produktdetails
- Verlag: AMACOM
- Seitenzahl: 272
- Erscheinungstermin: 1. Mai 2014
- Englisch
- Abmessung: 229mm x 152mm x 16mm
- Gewicht: 446g
- ISBN-13: 9780814433683
- ISBN-10: 0814433685
- Artikelnr.: 40112586
- Verlag: AMACOM
- Seitenzahl: 272
- Erscheinungstermin: 1. Mai 2014
- Englisch
- Abmessung: 229mm x 152mm x 16mm
- Gewicht: 446g
- ISBN-13: 9780814433683
- ISBN-10: 0814433685
- Artikelnr.: 40112586
FRANK J. PIETRUCHA, president of Definitive Communications, has over 25 years of experience helping start-ups, established companies, and government agencies make challenging topics more accessible.
CONTENTS
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don't Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It's Story Time! 131
19. Testimonials: A Supercommunicator's Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn't Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don't Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It's Story Time! 131
19. Testimonials: A Supercommunicator's Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn't Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257
CONTENTS
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don't Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It's Story Time! 131
19. Testimonials: A Supercommunicator's Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn't Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257
Introduction: An Elephant Named Digital Communication 1
PART I HOW DIGITAL TECHNOLOGY IS CHANGING COMMUNICATION 7
1. Deliver Meaning 11
2. The Dawn of the Multimedia Age 19
3. What Is Multimedia? 25
4. Digital Media Changes the Way We Experience Information 37
5. Finding the Right Medium to Deliver Your Content 43
PART II KNOW THY AUDIENCE 49
6. Why Smart People Misread Their Audiences 53
7. Learning About Your Audience 57
8. Addressing Multiple Audiences 65
9. Researching Cultural Issues 71
PART III KNOW THY SUBJECT 75
10. If You Are Not a Subject Expert . . . 79
11. Advice for Content Experts 83
PART IV SIMPLICITY AND CLARITY 87
12. Simplify Your Content 91
13. But Don't Oversimplify 97
14. Focus on Clarity 101
PART V GUIDELINES FOR EFFECTIVE COMMUNICATION 105
15. Supercommunicator Basic Guidelines 109
PART VI HUMANIZE YOUR COMMUNICATIONS 119
16. Find Your Human Voice 121
17. Speaking Human . . . Without the Human 127
18. It's Story Time! 131
19. Testimonials: A Supercommunicator's Win-Win 141
20. Case Examples That Make Learning Real 145
21. What Not to Do When Speaking Human 151
PART VII GETTING AN AUDIENCE TO CARE 155
22. The Power of Personalization 157
23. Rational Thinking Isn't Always the Rational Choice 161
PART VIII BUILDING BLOCKS AND ANALOGIES 167
24. Building a Path to Comprehension 169
25. The Power of Comparison 177
26. Analogies in a Professional Setting 185
PART IX VISUAL AND INTERACTIVE 191
27. More than a Garnish 195
28. Quality and Integrity in Design 201
29. Visuals for Presentations 209
30. Let Your Audience Explore 219
31. Your Role as a Supercommunicator 225
A Debt of Gratitude 233
Notes 237
Index 245
About the Author 257