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Rodrigo Alhadeff, founder and CEO of Comersus Open Technologies, goes the extra mile to explain useful tips and secrets that will help you create and maintain a successful online store. Maybe one of the great advantages of this book is that it is a wonderful source of quick solutions for e-commerce administrators, whether they manage a small business e-commerce or an extensive store. Covering everything from payment gateway selection to site design and fraud prevention, and even pro-sales displays and the concept of purchase drive, there is finally a practical and updated book available that will bring -and keep- your store afloat.