This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
This volume addresses ongoing debates in the field of audience research by exploring relevant conceptual and methodological issues concerning the systematic study of digital audiences.
Craig Hight is an Associate Professor in Communication at the University of Newcastle, Australia. His research interests have focused on audience research, digital media and documentary theory. He is currently researching the relationships between digital media technologies and documentary practice, especially the variety of factors shaping online documentary cultures. Ramaswami Harindranath is Professor of Media at the University of New South Wales, Australia. He has published widely on audience research; global media, economy and culture; diasporic media and cultural politics; multicultural arts and cultural citizenship; South Asian politics and culture; and postcoloniality. He is currently completing a manuscript entitled Southern Discomfort, which re-assesses the concept and politics of cultural imperialism.
Inhaltsangabe
Introduction: Studying digital media audiences 1. User-Led transnationalism, Big Data and the World Wide Web [Adrian Athique] 2. Audiences and Australian media policy: The relevance of George Gerbner [Andy Ruddock] 3. Locating mobile media audiences: In plain view with Pokémon GO [Gerard Goggin] 4. Social media, radicalization and extremist violence: challenges for research [Ramaswami Harindranath] 5. Audiencing through social media [Darryl Woodford, Katie Prowd, and Axel Bruns] 6. The challenges of using YouTube as a data resource [Craig Hight] 7. You Tried!: Failure in a universityy social network site [Erika Pearson and A.C.M. Moskal] 8. Beyond 'the profile': Multiple qualitative methods for researching Facebook drinking cultures [Ian Goodwin, Christine Griffin, Antonia Lyons and Tim McCreanor] 9. Ambient liveness: Searchable audiences and second screens [Michele Zappavigna] 10. Teaching with Twitter: A case study in the practice of audiencing [Sue Turnbull and Christopher Moore] 11. Migrants and mediatization: Three generations of Dutch migrants to Aotearoa / New Zealand. [Joost de Bruin]
Introduction: Studying digital media audiences 1. User-Led transnationalism, Big Data and the World Wide Web [Adrian Athique] 2. Audiences and Australian media policy: The relevance of George Gerbner [Andy Ruddock] 3. Locating mobile media audiences: In plain view with Pokémon GO [Gerard Goggin] 4. Social media, radicalization and extremist violence: challenges for research [Ramaswami Harindranath] 5. Audiencing through social media [Darryl Woodford, Katie Prowd, and Axel Bruns] 6. The challenges of using YouTube as a data resource [Craig Hight] 7. You Tried!: Failure in a universityy social network site [Erika Pearson and A.C.M. Moskal] 8. Beyond 'the profile': Multiple qualitative methods for researching Facebook drinking cultures [Ian Goodwin, Christine Griffin, Antonia Lyons and Tim McCreanor] 9. Ambient liveness: Searchable audiences and second screens [Michele Zappavigna] 10. Teaching with Twitter: A case study in the practice of audiencing [Sue Turnbull and Christopher Moore] 11. Migrants and mediatization: Three generations of Dutch migrants to Aotearoa / New Zealand. [Joost de Bruin]
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