No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises…mehr
No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.
Kathleen Fearn-Banks is a professor in the Department of Communication at the University of Washington (Seattle) and a crisis communications advisor.
Inhaltsangabe
Table of Contents 1 Crisis Communications Today What is a Crisis and What is Crisis Communications? The Five Stages of a Crisis Public Opinion Mini-Case: White Star Line's Titanic Sinks 2 Crisis Communications Theory Apologia Theory Image Restoration Theory Decision Theory Diffusion Theory Excellence Theory The Five W's of Public Apology -Businesses and Celebrities 3 Communications to Prevent Crises The News Media Internal Publics Customers/Consumers Preventing Multicultural Crises 4 Communications When the Crisis Strikes Communicating with the News Media 34 Communicating with Lawyers 44 Communicating with Internal Publics 47 Communicating with External Publics 49 Communicating Directly with the Masses 50 5 Social Media and Crisis Communications Social Media in Strategic Organizational Communication Mini-Case Studies in Social Media Crises Social Media Etiquette for Organizations and Individuals to Prevent Crises Online Communities and Crisis Communities 6 "Textbook" Crises Case: Johnson & Johnson and the Tylenol Murders Case: Exxon and the Valdez Oil Spill 7 Culture Crises --Domestic Case: Saginaw Valley State University and the Theater Controversy Case: Texas A&M University and the Bonfire Tragedy Case: Police Departments and Community Trust 8 Culture Crises: Foreign and International Case: AIDS in Africa Case: Ebola Strikes Liberia: Firestone Strikes Ebola Case: Nut Rage and Korean Airlines 9 Environmental Crisis Case: Häagen-Dazs and Honey Bees 10 Natural Disasters Case: Hurricane Katrina and New Orleans Case: The Oso Mudslide in Washington 11 Transportation Crises Case: Holland America Line and Cruise Crises Case: US Airways and the Emergency Landing in the Hudson 12 Product Failure and Product Tampering Case: Yuhan-Kimberly and Baby Wet Wipes Case: Maple Leaf Foods and the Battle against Listeria Case: Wendy's and the Finger-in-the-Chili Hoax Mini-Case: Domino's Pizza 13 Death and Injury Case: Columbine High School and the Shooting Tragedy Case: School Shootings: Communication To and For Children 14 The Crisis Communications Plan Crisis Inventory Developing the Crisis Communications Plan
Table of Contents 1 Crisis Communications Today What is a Crisis and What is Crisis Communications? The Five Stages of a Crisis Public Opinion Mini-Case: White Star Line's Titanic Sinks 2 Crisis Communications Theory Apologia Theory Image Restoration Theory Decision Theory Diffusion Theory Excellence Theory The Five W's of Public Apology -Businesses and Celebrities 3 Communications to Prevent Crises The News Media Internal Publics Customers/Consumers Preventing Multicultural Crises 4 Communications When the Crisis Strikes Communicating with the News Media 34 Communicating with Lawyers 44 Communicating with Internal Publics 47 Communicating with External Publics 49 Communicating Directly with the Masses 50 5 Social Media and Crisis Communications Social Media in Strategic Organizational Communication Mini-Case Studies in Social Media Crises Social Media Etiquette for Organizations and Individuals to Prevent Crises Online Communities and Crisis Communities 6 "Textbook" Crises Case: Johnson & Johnson and the Tylenol Murders Case: Exxon and the Valdez Oil Spill 7 Culture Crises --Domestic Case: Saginaw Valley State University and the Theater Controversy Case: Texas A&M University and the Bonfire Tragedy Case: Police Departments and Community Trust 8 Culture Crises: Foreign and International Case: AIDS in Africa Case: Ebola Strikes Liberia: Firestone Strikes Ebola Case: Nut Rage and Korean Airlines 9 Environmental Crisis Case: Häagen-Dazs and Honey Bees 10 Natural Disasters Case: Hurricane Katrina and New Orleans Case: The Oso Mudslide in Washington 11 Transportation Crises Case: Holland America Line and Cruise Crises Case: US Airways and the Emergency Landing in the Hudson 12 Product Failure and Product Tampering Case: Yuhan-Kimberly and Baby Wet Wipes Case: Maple Leaf Foods and the Battle against Listeria Case: Wendy's and the Finger-in-the-Chili Hoax Mini-Case: Domino's Pizza 13 Death and Injury Case: Columbine High School and the Shooting Tragedy Case: School Shootings: Communication To and For Children 14 The Crisis Communications Plan Crisis Inventory Developing the Crisis Communications Plan
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Shop der buecher.de GmbH & Co. KG Bürgermeister-Wegele-Str. 12, 86167 Augsburg Amtsgericht Augsburg HRA 13309
