Ian Chaston

Broschiertes Buch

Strategy for Sustainable Competitive Advantage

Surviving Declining Demand and China's Global Development

Beschreibung

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

Autor

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).

Produktdetails

• Verlag: Routledge
• Seitenzahl: 320
• Erscheinungstermin: 27. Juli 2016
• Englisch
• Abmessung: 229mm x 152mm x 17mm
• Gewicht: 466g
• ISBN-13: 9781138203167
• ISBN-10: 1138203165
• Artikelnr.: 49667610