Ian Chaston

Strategy for Sustainable Competitive Advantage

Surviving Declining Demand and China's Global Development

• Gebundenes Buch

Produktbeschreibung

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China's globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 314
• Erscheinungstermin: 27. Februar 2012
• Englisch
• Abmessung: 229mm x 152mm x 19mm
• Gewicht: 594g
• ISBN-13: 9780415522748
• ISBN-10: 0415522749
• Artikelnr.: 34440005

Autorenporträt

Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School, Plymouth University, UK, and a Visiting Professor at Centrum Catolica Business School in Peru. Recent publications include Public Sector Management: Mission Impossible? (2011) and Entrepreneurship and Small Firms (2009).

Inhaltsangabe

1. A Very Uncertain World 2. Knowledge and Competitive Advantage 3.
Strategic Planning 4. Assessing External Environments 5. Internal
Competence 6. Gap Assessment 7. Issues, Objectives and Stakeholders 8.
Strategy 9. Technology Strategies 10. Knowledge, Networks and Innovation
11. Public Sector Planning 12. Organisational Structure 13. Implementing
Strategy 14. Implementation Errors 15. Riding the Smart Wave. Notes. Index