The fresh perspectives offered in this volume seek to integrate companies' management of innovation and communication. As a major contribution to business studies literature, it provides cutting-edge answers to a number of salient management issues.
The portfolio of communication activities has to be mastered by a company equal to the innovation portfolio. Thus, communications and innovations on a strategic level play an important role in business nowadays. For instance, strategic communication management can lead to a greater consolidation of communication fields, a greater impact on executive decision-making processes, and more consistent communication. The management activities have to focus on both the development of stakeholder relationships and the balance of activities in resource markets, product markets, and communication markets. Consequently, an integrated management view for innovations is required. This new book concentrates on new approaches and methods for strategies and communications for innovations. Moreover, an integrativ approach intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and will answer current question in business from a company or network perspective. It will also provide cutting-edge information and offer a knowledge source for researchers, students, and business representatives.
The portfolio of communication activities has to be mastered by a company equal to the innovation portfolio. Thus, communications and innovations on a strategic level play an important role in business nowadays. For instance, strategic communication management can lead to a greater consolidation of communication fields, a greater impact on executive decision-making processes, and more consistent communication. The management activities have to focus on both the development of stakeholder relationships and the balance of activities in resource markets, product markets, and communication markets. Consequently, an integrated management view for innovations is required. This new book concentrates on new approaches and methods for strategies and communications for innovations. Moreover, an integrativ approach intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and will answer current question in business from a company or network perspective. It will also provide cutting-edge information and offer a knowledge source for researchers, students, and business representatives.