Strategies Adopted for Flower Commercialization in Central Kashmir
Study on Production, Transportation and Marketing Strategies of Commercial Flower Growers of Central Kashmir
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Floriculture is fast emerging and highly competitive industry and its growth in Indian floriculture has been phenomenal since last 15 years. There is a need to consolidate the gains made so far by investing in critical areas to make further sustainable long term growth in floriculture sector. This book will increase the level of understanding of different approaches used by flower grower of Central Kashmir for commercial purpose with special focus on Production, Transportation and Marketing strategies.
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