Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.
Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.
Rupert Morrison is an industry leader and entrepreneur in data-driven business. He is the founder and CEO of Arahi and was previously the CEO and co-founder of Concentra Analytics. He is the author of Data-Driven Organizational Design and Organizational Planning and Analysis, both published by Kogan Page, and is based in London, UK. Jon Andrew is co-founder of Arahi. He has over 30 years' experience in value creation, working alongside CEOs and management teams, and is based in London, UK.
Inhaltsangabe
Section ONE: INTRODUCTION; Chapter 01.1: Data Driven Value Creation; Chapter 01.2: Challenges; Chapter 01.3: Core foundations and methods; Section TWO: DIAGNOSE TODAY AND DESIGN TOMORROW; Chapter 02.1: Introduction; Chapter 02.2: Value factors; Chapter 02.3: How to segment and target customers; Chapter 02.4: How to understand your competitor landscape; Chapter 02.5: The Value Chain System (VCS); Chapter 02.6: Integrated strategy; Section THREE: DRAW THE PLAN; Chapter 03.1: Introduction; Chapter 03.2: Risk and challenge management; Chapter 03.3: Objectives milestones, measures and dependencies; Chapter 03.4: The Plan on a Page (POAP); Section FOUR: DELIVER THE PLAN WITH THE SUPPORT OF DATA; Chapter 04.1: Introduction; Chapter 04.2: Action management (board and meeting packs); Chapter 04.3: Forums and meetings; Chapter 04.4: Getting things done in a team; Section FIVE: USING DATA; Chapter 05.1: Master data management; Chapter 05.2: Data collection and calculations; Chapter 05.3: Answer the 'why?' understanding causality through leading and lagging indicators; Section SIX: BRING IT ALL TOGETHER; Chapter 06.1: Continual maintenance of your value landscape your Fourth Road Bridge
Section ONE: INTRODUCTION; Chapter 01.1: Data Driven Value Creation; Chapter 01.2: Challenges; Chapter 01.3: Core foundations and methods; Section TWO: DIAGNOSE TODAY AND DESIGN TOMORROW; Chapter 02.1: Introduction; Chapter 02.2: Value factors; Chapter 02.3: How to segment and target customers; Chapter 02.4: How to understand your competitor landscape; Chapter 02.5: The Value Chain System (VCS); Chapter 02.6: Integrated strategy; Section THREE: DRAW THE PLAN; Chapter 03.1: Introduction; Chapter 03.2: Risk and challenge management; Chapter 03.3: Objectives milestones, measures and dependencies; Chapter 03.4: The Plan on a Page (POAP); Section FOUR: DELIVER THE PLAN WITH THE SUPPORT OF DATA; Chapter 04.1: Introduction; Chapter 04.2: Action management (board and meeting packs); Chapter 04.3: Forums and meetings; Chapter 04.4: Getting things done in a team; Section FIVE: USING DATA; Chapter 05.1: Master data management; Chapter 05.2: Data collection and calculations; Chapter 05.3: Answer the 'why?' understanding causality through leading and lagging indicators; Section SIX: BRING IT ALL TOGETHER; Chapter 06.1: Continual maintenance of your value landscape your Fourth Road Bridge
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