Strategic Management - Ansoff, H. I.
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This book is the original, classic text by H. Igor Ansoff, the pioneer and'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today a key work on strategy.

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Produktbeschreibung
This book is the original, classic text by H. Igor Ansoff, the pioneer and'Father of Strategic Management'. This is the founding work on Strategic Management, a concept that lies at the core of modern business. Ansoff focuses upon the behaviour of complex organizations in turbulent environments and upon what determines success. This book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains today a key work on strategy.
Autorenporträt
H. IGOR ANSOFF (1918-2002) was an applied mathematician and business manager. He is well known as the pioneer and father of Strategic Management Ansoff studied at Brown University, where he received his Doctorate. He joined UCLA in the Senior Executive Program. Ansoff was a distinguished professor at United States International University (now Alliant International University) for 17 years, where his work in strategic management research is still continued by several institutes. During his career he consulted with many multinational corporations including Philips, General Electric, Gulf, IBM, Sterling and Westinghouse. Ansoff was the first management guru to recognize the need for strategic planning for firms operating in an increasingly complex and turbulent business environment. Strategic Management was first published in 1979, and this classic text is as relevant in the current business climate as ever before.