Arash Najmaei

Broschiertes Buch

Strategic Knowledge Management as a Competitive Means for Branding

knowledge and brands

Beschreibung

Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.

Autor

Arash Najmaei earned his MBA in Malaysia, he is a civil engineer and currently studying PhD of strategic management in Australia. He has taught strategic management and marketing management in a number of international schools. He has also been an active researcher and consultant publishing up to 40 papers.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 372
• Erscheinungstermin: 15. Juni 2012
• Englisch
• Abmessung: 220mm x 150mm x 23mm
• Gewicht: 572g
• ISBN-13: 9783848417155
• ISBN-10: 3848417154
• Artikelnr.: 36021910