Robert L. Heath, Michael James Palenchar

Broschiertes Buch

Strategic Issues Management

Organizations and Public Policy Challenges

Beschreibung

By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public.

Autor

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008). Heath has 3 decades¿ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know-key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

Produktdetails

• Verlag: Sage Publications, Inc.
• Artikelnr. des Verlages: B52107P
• Seitenzahl: 426
• Erscheinungstermin: 1. September 2008
• Englisch
• Abmessung: 229mm x 152mm x 23mm
• Gewicht: 614g
• ISBN-13: 9781412952118
• ISBN-10: 1412952115
• Artikelnr.: 24777575