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Just Noodles takes a different tack on strategic planning and adapts its principles to fit the needs of small business. Strategic theory taught in business schools and used in practice is designed for the Fortune 500 company. However, the theory is the same and equally applies to both the corporate giant and the family business. This text compiles relevant economic, strategic and game theory principles and explains them in a useful and understandable format for the small business. Theoretical knowledge is coupled with experience and insight to offer steps used in finding solutions to problems facing the small businessperson. www.saltmineconsulting.com