Strategic Communications in Russia
Public Relations and Advertising
Herausgeber: Tsetsura, Katerina; Kruckeberg, Dean
Strategic Communications in Russia
Public Relations and Advertising
Herausgeber: Tsetsura, Katerina; Kruckeberg, Dean
- Gebundenes Buch
- Merkliste
- Auf die Merkliste
- Bewerten Bewerten
- Teilen
- Produkt teilen
- Produkterinnerung
- Produkterinnerung
This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.
Andere Kunden interessierten sich auch für
- Charu Lata SinghIntroduction to Corporate Communication180,99 €
- Braj MohanUnderstanding Public Speaking191,99 €
- Melba Vélez OrtizMaatian Ethics in a Communication Context69,99 €
- Pragyan RathCommunication Strategies for Corporate Leaders200,99 €
- Marianna PoberezhskayaCommunicating Climate Change in Russia180,99 €
- Digital Russia212,99 €
- Apoorva BharadwajLeadership Communication Skills for Intercultural Management180,99 €
-
-
-
This book serves as a reader exploring the scholarly inquiry, professional education and practice of Russian public relations and advertising in multiple contexts.
Produktdetails
- Produktdetails
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 252
- Erscheinungstermin: 8. September 2020
- Englisch
- Abmessung: 234mm x 156mm x 16mm
- Gewicht: 553g
- ISBN-13: 9780367893927
- ISBN-10: 0367893924
- Artikelnr.: 59989540
- Verlag: Taylor & Francis Ltd (Sales)
- Seitenzahl: 252
- Erscheinungstermin: 8. September 2020
- Englisch
- Abmessung: 234mm x 156mm x 16mm
- Gewicht: 553g
- ISBN-13: 9780367893927
- ISBN-10: 0367893924
- Artikelnr.: 59989540
Katerina Tsetsura is Gaylord Family Professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma, USA. Dean Kruckeberg is a professor at the University of North Carolina at Charlotte, USA.
PART I: Views on strategic communication(s) in Russia 1: What is (are)
strategic communications in Russia? 2: Russian strategic communications on
the global stage PART II: Examining the historical and contemporary
development of communication(s) in Russia 3: The forms and shapes of
today's communication as a field, as a discipline, and as a social
institution in Russia: Communication development as a result of society's
modernization 4: The history of the development of public relations as an
institutionalized field and as a discipline in the post-Soviet space PART
III: The academic and professional development of strategic communications
in Russia: Examining current and future challenges 5: The Russian
Professional Public Relations Standard 6: Modern scientific knowledge of
public relations and its objective-subjective field 7: Modern Russian
legislation and regulation in advertising and advertising trends 8:
Understanding advertising in modern Russia: Role, functions, and problems
PART IV: Examples of current studies in Russian communication(s) 9: Media
relations in contemporary Russia: Media catching 10: Social media and
Russian society 11: How advertising agencies are transforming: View from
Russia 12: Hybridity of crisis communication professional discourse in
Russia 13: Communication and health knowledge production in contemporary
Russia from institutional structures to intuitive ecosystems PART V:
Conclusion: The future of communication(s) in Russia 14: The future of
Russia's strategic communications: An effects-based approach 15:
Conclusion: What is next for strategic communication(s) in Russia? Index
strategic communications in Russia? 2: Russian strategic communications on
the global stage PART II: Examining the historical and contemporary
development of communication(s) in Russia 3: The forms and shapes of
today's communication as a field, as a discipline, and as a social
institution in Russia: Communication development as a result of society's
modernization 4: The history of the development of public relations as an
institutionalized field and as a discipline in the post-Soviet space PART
III: The academic and professional development of strategic communications
in Russia: Examining current and future challenges 5: The Russian
Professional Public Relations Standard 6: Modern scientific knowledge of
public relations and its objective-subjective field 7: Modern Russian
legislation and regulation in advertising and advertising trends 8:
Understanding advertising in modern Russia: Role, functions, and problems
PART IV: Examples of current studies in Russian communication(s) 9: Media
relations in contemporary Russia: Media catching 10: Social media and
Russian society 11: How advertising agencies are transforming: View from
Russia 12: Hybridity of crisis communication professional discourse in
Russia 13: Communication and health knowledge production in contemporary
Russia from institutional structures to intuitive ecosystems PART V:
Conclusion: The future of communication(s) in Russia 14: The future of
Russia's strategic communications: An effects-based approach 15:
Conclusion: What is next for strategic communication(s) in Russia? Index
PART I: Views on strategic communication(s) in Russia 1: What is (are)
strategic communications in Russia? 2: Russian strategic communications on
the global stage PART II: Examining the historical and contemporary
development of communication(s) in Russia 3: The forms and shapes of
today's communication as a field, as a discipline, and as a social
institution in Russia: Communication development as a result of society's
modernization 4: The history of the development of public relations as an
institutionalized field and as a discipline in the post-Soviet space PART
III: The academic and professional development of strategic communications
in Russia: Examining current and future challenges 5: The Russian
Professional Public Relations Standard 6: Modern scientific knowledge of
public relations and its objective-subjective field 7: Modern Russian
legislation and regulation in advertising and advertising trends 8:
Understanding advertising in modern Russia: Role, functions, and problems
PART IV: Examples of current studies in Russian communication(s) 9: Media
relations in contemporary Russia: Media catching 10: Social media and
Russian society 11: How advertising agencies are transforming: View from
Russia 12: Hybridity of crisis communication professional discourse in
Russia 13: Communication and health knowledge production in contemporary
Russia from institutional structures to intuitive ecosystems PART V:
Conclusion: The future of communication(s) in Russia 14: The future of
Russia's strategic communications: An effects-based approach 15:
Conclusion: What is next for strategic communication(s) in Russia? Index
strategic communications in Russia? 2: Russian strategic communications on
the global stage PART II: Examining the historical and contemporary
development of communication(s) in Russia 3: The forms and shapes of
today's communication as a field, as a discipline, and as a social
institution in Russia: Communication development as a result of society's
modernization 4: The history of the development of public relations as an
institutionalized field and as a discipline in the post-Soviet space PART
III: The academic and professional development of strategic communications
in Russia: Examining current and future challenges 5: The Russian
Professional Public Relations Standard 6: Modern scientific knowledge of
public relations and its objective-subjective field 7: Modern Russian
legislation and regulation in advertising and advertising trends 8:
Understanding advertising in modern Russia: Role, functions, and problems
PART IV: Examples of current studies in Russian communication(s) 9: Media
relations in contemporary Russia: Media catching 10: Social media and
Russian society 11: How advertising agencies are transforming: View from
Russia 12: Hybridity of crisis communication professional discourse in
Russia 13: Communication and health knowledge production in contemporary
Russia from institutional structures to intuitive ecosystems PART V:
Conclusion: The future of communication(s) in Russia 14: The future of
Russia's strategic communications: An effects-based approach 15:
Conclusion: What is next for strategic communication(s) in Russia? Index