Richard Rosenbaum-Elliott (Professor Emeritus of Marketing and Cons, Larry Percy (International Consultant in Marketing and Communicatio, Professor Simon Pervan (La Trobe University Professor of Marketing

Broschiertes Buch

Strategic Brand Management

Beschreibung

The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

Autor

Richard Rosenbaum-Elliott is Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath. Larry Percy is an International Consultant in Marketing and Communication and Visiting Professor at Copenhagen Business School. Simon Pervan is Associate Professor in Marketing at Swinburne University of Technology.

Produktdetails

• Verlag: Oxford University Press
• 4 Revised edition
• Seitenzahl: 368
• Erscheinungstermin: 19. Juli 2018
• Englisch
• Abmessung: 244mm x 189mm x 20mm
• Gewicht: 800g
• ISBN-13: 9780198797807
• ISBN-10: 019879780X
• Artikelnr.: 52633165