This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
This book provides a concrete guide on how to execute strategic pricing to excel financially in an increasingly dynamic and digitised business environment, while developing and deepening relations with contract partners.
Mathias Cöster is an Assistant Professor in Business Studies at Uppsala University, Sweden. Einar Iveroth is an Associate Professor in Business Studies at Uppsala University, Sweden. Nils-Göran Olve is a Guest Professor with Linköping University and Uppsala University, Sweden. Carl-Johan Petri is an Assistant Professor in Economic Information Systems at Linköping University, Sweden. Alf Westelius is a Professor of Digitisation and Management at Linköping University, Sweden.
Inhaltsangabe
1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms 8. Conclusion and Discussion
1. Introduction 2. Business Ecology 3. Business Models 4. Price Models 5. Innovative Price Models and Digitisation 6. Case Study: Re-Shaping the Taxi Industry 7. Case Study: Exploiting and Coping with "Free" in Extended Digital Platforms 8. Conclusion and Discussion
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