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Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Distinction, Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This paper deals with the strategic analysis of the Turkish company Zorlu Energy andthe derivation of alternative strategies and the selection of the final strategy derivedamongst all strategies to compare the current strategy of the company.In the paper, an overview of the Zorlu Energy is given and to understand the currentsituation, a SWOT Analysis is done followed by an environmental scan, using thePESTEL and Porter's Five Forces Analyses. After that TOWS Analysis is done for thegeneration of SO, TO, WO and TW strategies. All the strategies are tested fromsuitability, acceptability and feasibility point of view. Finally, the selected strategy andthe reasons for the selection of it are explained and compared to current strategy of thecompany and also the organizational structure of Zorlu Energy is examined for theimplementation of the proposed strategy.