This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
This book is the story of how four busy executives, from different backgrounds and perspectives, were surprised to find themselves converging on the idea of narrative as a valuable lens for understanding and managing organizations.
John Seely Brown, Stephen Denning, Katalina Groh, Laurence Prusak
Inhaltsangabe
1. How We Got into Storytelling 2. Storytelling in Organizations: Larry Prusak 3. Narrative as a Knowledge Medium: John Seely Brown 4. Storytelling to Ignite Change: Steve Denning 5. Storytelling in Making Educational Videos: Katalina Groh 6. The Prospects for Narrative and Storytelling: Steve Denning
1. How We Got into Storytelling 2. Storytelling in Organizations: Larry Prusak 3. Narrative as a Knowledge Medium: John Seely Brown 4. Storytelling to Ignite Change: Steve Denning 5. Storytelling in Making Educational Videos: Katalina Groh 6. The Prospects for Narrative and Storytelling: Steve Denning
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